Industry: Manufacturing & E-Commerce
apopka, florida
"If We're Down, We're Dead."
The Business
Entertainment Retail Enterprises / Summit Resources International runs a seasonal operation where one division does 70% of its annual volume in just 75 days. There’s no room for downtime, not during a normal week, and especially not during peak season.
For a business like this, that’s not a hypothetical. It’s a certainty. The only question is whether you’re ready for it.
Why They Don't Do It Themselves
This company builds almost everything in-house marketing, photography, creative, digital, channel specialists, direct-to-consumer distribution. If it drives revenue, they own it.
Their infrastructure and security is one of the only exceptions.
This is one of the very, very few areas in our entire organization that we do not do internally. And there’s a reason, it’s really because of these guys. Every single time, everything works seamlessly.
As their CEO puts it, running a business today means running a data business, no matter what industry you think you’re in:
Every single industry is in the data business. We’re not in car parts, we’re not in clothes, we’re not in consumer products, we’re in data.
Real Availability, Not a Service-Level Promise on Paper
When systems went down during a Black Friday weekend rush, what mattered most wasn’t a contract clause, it was knowing someone would actually answer.
If you need him on a Sunday night at midnight, he’ll be there.
The relationship with their ProtectiCloud contact, Ricardo, has held up through a major, high-stakes expansion, new buildings, integrated security systems, and simultaneous system rollouts, all completed ahead of their busiest season.
He’s been pretty invaluable. The move was smooth. We’re integrating different systems, doing all this kind of stuff simultaneously, in advance of what’s going to be our busiest season of the year.
Price Value, Not Just Price
Getting 100% uptime is possible, but the cost is prohibitive for most businesses. ProtectiCloud’s approach delivers uptime that’s close enough to make the difference invisible, at a fraction of the cost.
You can get 99.98% with ProtectiCloud super, super high uptime, with almost no downtime, and people that will just jump on it when there is any. And it’s a fraction of the cost.
When asked directly whether ProtectiCloud is worth what they pay:
Do I find him expensive? Absolutely not. Do I find that value to be incredibly valuable for the low price I pay? Absolutely. So that’s why we use ProtectiCloud, because they do a great job.
Wondering Whether Your Current IT Provider Could Support Your Busiest Day of the Year?
For a business where a few minutes of downtime during peak season is, in the CEO’s words, “life-threatening,” ProtectiCloud isn’t a vendor relationship, it’s a partnership built on responsiveness, trust, and showing up when it counts.
Ready to stop worrying about your peak season?
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